Miss Colônia Pageant opens registration for its first, fully online edition
Free to enter and organized by Daniela Nishikawa, the pageant was created for women of Japanese descent of all ages, in Brazil and in Japan.
Published
In May 2025, registration opened for the 1st Miss Colônia Pageant – Online. Free to enter and held entirely over the internet, the pageant was designed to welcome contestants from every region of Brazil and Japan. The first edition is also a tribute to 130 years of Japan–Brazil friendship, celebrated in 2025.
The pageant is organized by Daniela Nishikawa, producer and organizer of Miss Nikkey Japan, held in Japan since 2002. According to the official rules, the Miss Colônia trademark is registered with Brazil’s National Institute of Industrial Property (INPI).
Who could enter
The first requirement was to be of Japanese descent, and all ages were welcome. The rules recognized the following as ties to Japanese ancestry:
having been born in Japan;
having been born in Brazil as a Nisei, Sansei or Yonsei (second, third or fourth generation);
being of mixed racial descent with Japanese ancestry.
Unlike other beauty pageants, the Miss Colônia Pageant “does not adopt a standard of beauty,” the rules say: “What is expected is the contestant’s own style.”
Registration, stages and prizes
Registration was done through Instagram, at @danielanishikawaoficial. Each contestant sent a vertical video of up to 60 seconds, in which she introduced herself and talked about the pageant, and two photos, also vertical. Soundtracks, brands, swimwear and underwear were not allowed.
In the first stage, the coordinators would select the semifinalists online, judging “Essence, Personal Style, Congeniality.” Twenty contestants would advance to the final stage. There, the public would choose the 1st Princess in an open vote, and a panel of judges made up of prominent figures and sponsors invited by the Organizing Committee would elect Miss Colônia 2025.
The winner would receive a sash, a cash prize and gifts from the sponsors; the 1st Princess, a cash prize and gifts. Under the rules, the semifinalists would be announced on July 1, 2025, and the result on July 15, 2025, on the same Instagram account.
Miss Colônia Infantil
Registration also opened for Miss Colônia Infantil 2025, in the following children’s categories:
Baby (ages 0 to 2)
Kids I (ages 2 to 5)
Kids II (ages 5 to 8)
Juvenil (ages 8 to 12)
From its roots in Miss Nikkey to the online format
The story begins in 2002, when Daniela Nishikawa brought Brazilian culture in Japan together in a single event. The stage hosted schools that teach in Portuguese, dance and theater groups, martial arts, capoeira, bands and visual artists, as well as taiko and Japanese folk dances. That is where Miss Nikkey Japan was born.
In the organizers’ view, beauty pageants have changed: more than exalting aesthetic standards, today they highlight “representation, authenticity and purpose.” The digital format, the launch announcement says, helps “give visibility to new voices and foster meaningful connections.” The pageant seeks to reflect a new ideal of beauty: “more human, more diverse, more inspiring.”
More information on the Miss Colônia Pageant page.
