Miss Nikkey honors 20 notable figures for 20 years of Brazilians in Japan
In 2008, on the Miss Nikkey Centenário stage, educators, businesspeople, religious figures, a diplomat and a reporter received the Citizenship and Honor to Merit Trophy.
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Lifestyle, beauty, culture and life in the Japanese Brazilian community, with coverage of the Miss Colônia Pageant and Miss Nikkey Japan, the pageants organized by Daniela Nishikawa.

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In 2008, on the Miss Nikkey Centenário stage, educators, businesspeople, religious figures, a diplomat and a reporter received the Citizenship and Honor to Merit Trophy.

The exhibition aims to stimulate creativity, production and culture; its exhibitors include Chana Matsuoka, Ligia Obara and Lei Marumoto.

At the May 8, 2011, edition in Komaki, Jaqueline Shizue Toma was named Plus Size Princess. The two posed for Asami Beauty.

Free to enter and organized by Daniela Nishikawa, the pageant was created for women of Japanese descent of all ages, in Brazil and in Japan.
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A water sign ruled by Pluto and, in traditional astrology, by Mars, Scorpio is associated with intensity, depth and the capacity for transformation. In astrological tradition, Scorpio women tend to be determined, reserved and very loyal. The point to watch is distrust and difficulty leaving the past behind.
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The talk argues that people of different genders, skin colors and sexual orientations, as well as people with disabilities, need to feel represented.
With experts taking part, the talk also addresses gender equality and the current role of women in society.
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The Brazilian model is the son of Daniela Nishikawa, producer and organizer of Miss Nikkey Japan. Watch the video of the commercial.
Winners, princesses and contestants from the pageant landed contracts and modeling jobs with agencies such as Elite Models, in Nagoya, and Adesso, in Tokyo.
At the May 8, 2011, edition in Komaki, Jaqueline Shizue Toma was named Plus Size Princess. The two posed for Asami Beauty.
Keila Moraes, Hellen Matos Suzuki, Vanessa Mori and Lucélia Santos Faleiros Watanabe, crowned on May 8, 2011, in Komaki, gave Asami’s advertising a boost.
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Miss Nikkey Japan, held on Oct. 8, 2023, in Inuyama, featured runway shows, performing groups, Brazilian schools and the Expo Nikkey, with free admission.
The muse of the 2008 edition, Cláudia rode the main float, appeared on a Japanese TV show and was hired to promote the carnival.
The exhibition aims to stimulate creativity, production and culture; its exhibitors include Chana Matsuoka, Ligia Obara and Lei Marumoto.
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Crowned in April 2008, Cláudia Yuri Ando accepted dozens of invitations during the Centennial of Japanese Immigration and was greeted by then-Crown Prince Naruhito.
With 24 contestants from eight cities and about 700 people at the Tupã Tênis Clube, the pageant gave its box-office proceeds to the Centro de Integração do Menor.
Ricardo Drummond de Mello, in the post since February 2010, congratulated the organizers weeks before the ninth Miss Nikkey, set for April 25 in Komaki.
At the opening of the celebrations for the Centennial of Japanese Immigration to Brazil, Naruhito, now Emperor of Japan, spoke with Cláudia Yuri Ando and Daniela Nishikawa.
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Young Brazilian and foreign men of various ages take the Miss Nikkey Japan stage, watched by modeling agencies on the lookout for new talent.
The show was part of the edition staged by Nihon Kaigai Kyokai (JOC), in which Maria Clara Fiorilli Stersi was crowned. Photos by Gustavo Matsumoto.
Conceived by Daniela Nishikawa, the free event combines a pageant, culture and business, and it has opened doors to modeling careers for former contestants.
The Oct. 8, 2023, pageant crowned Estér Akemi Oki and featured the Children’s Fashion Show, Mister Nikkey, the Cultural Festival and the Expo Nikkey, with free admission.
The Organizing Committee thanked the children and parents who took part in the show, held on Oct. 8, 2023.
The edition marked the return of the pageant created by Daniela Nishikawa and was staged by Nihon Kaigai Kyokai (JOC) with Brazilian and Japanese companies.
Held on Oct. 8, 2023, in Inuyama, Aichi Prefecture, the pageant was coordinated by Daniela Nishikawa in partnership with Japanese businessman Takaharu Hayashi.
Daniela Nishikawa coordinated the Oct. 8, 2023, edition in partnership with Japanese businessman Takaharu Hayashi. The winner was Estér Akemi Oki.
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Beauty goes beyond appearances, and that is exactly the concept that guides the Miss Nikkey and Miss Colônia pageants.
Stories on lifestyle, beauty, culture and the Japanese Brazilian community, in Brazil and Japan.
Read the newsThe Miss Colônia Pageant, created in 2025 and held online, and Miss Nikkey Japan, held in Japan since 2002, as well as the children’s categories and regional pageants in Brazil, such as those in Tupã and Birigui.
Discover the Miss Colônia PageantDaniela Nishikawa, producer and organizer of Miss Nikkey Japan since 2002 and of the Miss Colônia Pageant, created in 2025.
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